New Ranch Photo Journal.
Every meal has a story. This is where you'll find ours. Through Polaroids from our ranches and family farms, you'll get to know the people raising your food, the animals they care for, and the land they're restoring. Because food shouldn't come with mysteries, it should come with transparency.
Our Mission.
Regenerate America’s grasslands and improve ecosystem health by supporting local regenerative farms to build a more resilient and transparent food system.
We believe in cycling nutrients in the places where it does humans, plants and ALL animals the most good.
Learn a little bit about our posse.
Working everyday to regenerate prairies and disrupt the industrial food system.
Brendan Phibbs
Fulfillment Team Member
Fun Fact: Was a tumbling coach before working at REP.
Business Development Manager
Fun fact: Was a pediatric dental assistant for 5 years before working at REP.
Warehouse and Operations Manager
Fun fact: Served 4 years in the U.S. Marine Corps Infantry & Married to Megan.
Happy Customer Representative.
Fun fact: On my very first trip as a new flight attendant I helped deliver a baby on the airplane floor. (now that is customer service!)
Rancher & CEO
Fun fact: Professional jockey for over 10 years. Raced at the famous Churchill Downs.
Brand Manager
Fun fact: Had the Grand Champion Pig at the Ottawa County Fair. His name was Leroy.
Chief Financial Officer
Wyatt Grinnell
Fulfillment Team Member
Fun Fact: Graduates with an accounting degree at the end of 2025
Cattle Dog
Fun fact: Inspired the Lizzy pet product line and can jump 6' off the ground.
Regenerative FAQs
Regenerative Agriculture is a conservation and rehabilitation approach to farming and food production. To put it simply, it’s a way of raising animals that benefit nature and improve the land they live on. We believe that happy prairies are the key to healthy people and we are doing everything we can to make sure they stay that way.
Regenerative agriculture focuses on: topsoil regeneration, increasing biodiversity, carbon sequestration, improving water-cycles, and ecological restoration. GO A LITTLE DEEPER.
Regenerative meat is simply meat that was raised by farmers using holistic practices on land that is regenerating and becoming healthier over time. The term "regenerative meat" is more about how the animals were raised and how the land was managed than about the meat itself.
Regenerative agriculture describes holistic farming systems that, among other benefits, improve water and air quality, enhance ecosystem biodiversity, produce nutrient-dense food, and store carbon to help mitigate the effects of climate change.
At REP we are also seeing that these changes create better tasting food with higher nutrient-densities. The product is more flavorful and it's better for you. Our beef was tested by Michigan State University and has some incredible benefits.



