The Butcher's Box
$275.22
Five pounds of ground beef, filets and primal cuts. The mix our butcher would pick.
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The One-for-100 Monarch Project
We Plant 100 Milkweeds Every Time You Order.
Milkweed is the only plant a monarch will lay her eggs on. Most farms spray it. We plant it.
Live · updates with every box sold
1,787,500
milkweed planted in 2026 +100
8,699,300
planted since 2020
17,875
boxes sold this year
100milkweed for every box sold
Our 2026 goal: 2,000,000 milkweed89.4%
212,500 to go by December 31
ONE ORDER. 100 MILKWEEDS PLANTED.
Your Order Gives Them a Fighting Chance.
0 of 100 planted
One hundred milkweed. The only plant a monarch lays her eggs on. The only plant her caterpillars eat. The only way they survive.
Official Monarch Waystation
Our Ranch Is a Registered Stop on Her Route.
Monarch Watch, based at the University of Kansas, certifies places that give monarchs what they need to breed and keep migrating. The Double P Ranch is a working cattle ranch, and a registered waystation.
1 of 58,776 registered Monarch WaystationsThe Double P Ranch is registered with Monarch Watch · Registry count, June. 18, 2017. · Habitat ID #16813About the Waystation program
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We plant 100 milkweed for every box sold: 1,787,500 so far this year, including butterfly milkweed and green milkweed.
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Blazing star, coneflowers and other native wildflowers bloom across the pasture from spring into fall.
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Open Oklahoma prairie, full sun from sunrise to sunset.
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Tallgrass stays standing after the herd moves on, so monarchs have cover and a place to roost.
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We don't spray pesticides on our pastures. The birds and the bugs do that work.
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Rotational grazing and prescribed fire keep the prairie open and the milkweed coming back each year.
6 of 6 requirements met
The migration
She Stops at Our Ranch.
Summer
Born up north
The last generation of the summer hatches on milkweed around the Great Lakes. Instead of breeding, it heads south.
Late September to October
A stop at our Waystation
Oklahoma sits in the middle of the fall flyway. Our ranch is a registered Monarch Waystation, so monarchs find milkweed, nectar and cover here before crossing Texas.
October
Across Texas
The migration narrows through Texas on its way to the mountains of central Mexico.
November to March
Winter in the firs
Millions of monarchs cluster in the fir forests of Michoacán. In spring they fly north and lay eggs on the first milkweed they find.
2,000+miles flown by the eastern migration
80%+fewer eastern monarchs than in the 1990s
0plants besides milkweed her caterpillars can eat
Sources: U.S. Fish & Wildlife Service monarch listing Q&A; Center for Biological Diversity, March 2026 overwintering count.
Where they stand
Population Needs to Double to be “Safe”.
Scientists measure the eastern monarchs by the acres of Mexican forest they cover each winter. This winter they filled 7.24 acres, up from 4.42 the year before. Fifteen acres is the level considered safe from extinction.
0 acres7.24 this winter · 4.42 last winter15 needed
Center for Biological Diversity, March 17, 2026. The monarch was proposed as threatened under the Endangered Species Act in December 2024; the final decision has been delayed.
From planning to pollination
Where the Milkweed Goes In.
The One-for-100 promise
100Milkweed Planted for Every Box We Sell.
Planted on our ranch in the monarch's flight path. You make a purchase and we do the rest.
Your part of the ONE-FOR-100 PROGRAM
See What Customers in Your State Has Helped Us Plant.
Your next order
Beef Full of Nutrients From Land That's Full of Monarchs.
Our beef is independently tested by Edacious for nutrient density, and every box you order puts 100 more milkweed in the ground.
The Beef Box
$243.77
Ground beef, ribeyes, NY strips and flank. A good first look at the whole animal.
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The Steak Lover Box
$229.67
Ribeyes and strips with ground beef for the weeknights in between.
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Primal Blend 80/20
From $77.50
Our bestselling grind: 80/20 with 10% liver and heart ground in.
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The One-for-100 Project, Answered.
Where does the milkweed go?
On our ranch and partner prairie land in the monarch's migration corridor.
What is a Monarch Waystation?
A habitat registered with Monarch Watch at the University of Kansas that has milkweed, nectar flowers, sun, shelter and a plan to keep it going. Our ranch is one.
How is the counter calculated?
Every box sold since January 1, 2020 counts for 100 milkweed. The yearly number resets on January 1. It updates from our Shopify orders.
Do I need to do anything?
No. We plant 100 milkweed for every box sold, automatically.
Is REP beef lab-tested?
Yes. Our beef is independently tested by Edacious. See the lab results.