Brendan Phibbs
Fulfillment Team Member
Fun Fact: Was a tumbling coach before working at REP.
Business Development Manager
Fun fact: Was a pediatric dental assistant for 5 years before working at REP.
Warehouse and Operations Manager
Fun fact: Served 4 years in the U.S. Marine Corps Infantry & Married to Megan.
Happy Customer Representative.
Fun fact: On my very first trip as a new flight attendant I helped deliver a baby on the airplane floor. (now that is customer service!)
Rancher & CEO
Fun fact: Professional jockey for over 10 years. Raced at the famous Churchill Downs.
Brand Manager
Fun fact: Had the Grand Champion Pig at the Ottawa County Fair. His name was Leroy.
Chief Financial Officer
Wyatt Grinnell
Fulfillment Team Member
Fun Fact: Graduates with an accounting degree at the end of 2025
Cattle Dog
Fun fact: Inspired the Lizzy pet product line and can jump 6' off the ground.
Regenerative Renegades.
Working everyday to regenerate prairies and disrupt the industrial food system.
Our Mission.
Regenerate America’s grasslands and improve ecosystem health by supporting local regenerative farms to build a more resilient and transparent food system.
We believe in cycling nutrients in the places where it does humans, plants and ALL animals the most good.
Verified Regenerative.
As leaders in the regenerative movement, we are deeply committed to upholding the highest standards when it comes to our products and our planet. We’ve been farming regeneratively before regenerative became popular, and we have the numbers to back it up. All of our farms undergo rigorous scientific testing to measure our soil health, sequestered carbon, water quality & overall biodiversity. To us, regenerative is a sacred promise that we live out each day.
The science and methods of regenerative agriculture can be very complex but the basis is that nature had it right the first time. Nature created resilient ecosystems that flourished through biodiversity. Instead of working with the blueprint that nature had created over millions of years, humans decided to carve out plots of land and operate them independently as monocultures. Most of the food you can purchase today is grown in this way and requires chemical inputs (fertilizers, pesticides, herbicides, etc) that replaced the clean natural inputs that a biodynamic environment used to perform these tasks. So, in short we as humans wrecked a fully-functioning food system and swapped nature's processes for synthetic ones.
We Believe That Happy Prairies Feed Healthy People.
e know the radical change that comes when we shift out of extraction to regeneration. When you buy a REP product, you’re voting for American farmers and ranchers who are doing the hard work of regenerating our grasslands. Shop regeneratively, feed your family the cleanest & tastiest meat out there.
We are positively impacting over 15,000 acres of grassland through our regenerative farmer network.
Regeneration is rooted deep in our souls and humbly reminds us that our efforts are much larger than ourselves. We owe this effort to the generations that look up to us, and, the ones that come long after we are gone.
Regenerative FAQs
Regenerative Agriculture is a conservation and rehabilitation approach to farming and food production. To put it simply, it’s a way of raising animals that benefit nature and improve the land they live on. We believe that happy prairies are the key to healthy people and we are doing everything we can to make sure they stay that way.
Regenerative agriculture focuses on: topsoil regeneration, increasing biodiversity, carbon sequestration, improving water-cycles, and ecological restoration. GO A LITTLE DEEPER.
Regenerative meat is simply meat that was raised by farmers using holistic practices on land that is regenerating and becoming healthier over time. The term "regenerative meat" is more about how the animals were raised and how the land was managed than about the meat itself.
Regenerative agriculture describes holistic farming systems that, among other benefits, improve water and air quality, enhance ecosystem biodiversity, produce nutrient-dense food, and store carbon to help mitigate the effects of climate change.
At REP we are also seeing that these changes create better tasting food with higher nutrient-densities. The product is more flavorful and it's better for you. Our beef was tested by Michigan State University and has some incredible benefits.
Conservation Ranching.
