We are excited to announce that the DoubleP Ranch (our home ranch) has been certified by the Audubon Society. This certification recognizes that our products are produced with bird-friendly land-management practices!
What is Audubon Certified Bird Friendly Land?
To participate in this program, Conservation Ranchers must meet four standards set by the Audubon Society:
1: HABITAT MANAGEMENT
Our ranch must be managed for bird habitat according to a set of protocols, including general habitat protocols that apply to all sites, regional protocols, and ranch-specific management requirements. We are required to adopt a Habitat Management Plan that is uniquely developed to address site-specific habitat goals and bird conservation opportunities.
2: FORAGE AND FEEDING
Livestock must be able to freely graze open grasslands. The protocols prohibit the use of antibiotics and animal byproducts, and seek to minimize grain-based feed supplementation. No feedlots are allowed.
3: ANIMAL HEALTH AND WELFARE
We must demonstrate a commitment to properly caring for livestock by adhering to livestock production methods that reflect best practices for animal health and welfare. Any mistreatment of animals is not tolerated in this program.
4: ENVIRONMENTAL SUSTAINABILITY
Pesticides are restricted, and waterways are protected from contamination to ensure that ranching practices result in cleaner streams, healthier soils, more pollinators for plants, and more carbon stored in plants and soil.
Audubon Conservation Ranching
Grassland birds have suffered an unparalleled decline over the past half century, stemming from widespread development of North America’s grasslands. This calls for Audubon's action. To combat the negative effects of grassland degradations—and to keep grass on the landscape—Audubon has developed the Conservation Ranching Initiative. This market-based conservation approach offers incentives for good grassland stewardship through a certification label on beef products. For the first time, consumers can contribute to grassland conservation efforts by selectively purchasing beef from Audubon-certified farms and ranches.
If you would like to know more about the Audubon's Conservation Ranching program you can learn more at this link: